Young Talent and Consistent Performances Mark Seoul SUP Open 2025
After multiple years of holding the SUP Races under the KAPP Banner in Busan the APP moved its location this year to Seoul. In a recent interview with TotalSUP, Tristan Boxford (CEO) explained the move as follows:
“We loved the Busan SUP Open and KAPP created a new wave of interest and lifestyle engagement through the establishment and development of this event in Busan. However, it was the right time to head north to Seoul and from a global perspective, especially as we look ahead to a new era for the APP World Tour from 2026 and beyond, Seoul represents an iconic and premium destination for the Tour as Korea’s most high-profile and populated city.”

The 2025 Seoul SUP Open concluded with strong performances across both sprint and distance races, highlighting emerging talents from outside of Europe.
Rising female names to keep an eye on:
In the women’s division, 13-year-old Hirata Otono from Japan claimed overall victory by winning both the sprint and distance events. Otono had previously placed third at the 2024 Busan SUP Open and continued her steady progress on the international scene with a well-paced and composed showing across both race formats in Seoul.
Sujeong Lim, representing the host city of Seoul, secured second place in both disciplines, leading to a second-place overall finish. The local athlete delivered consistent results throughout the event, maintaining pressure on the leader.
Completing the women’s podium was Rinka Mizutani from Japan. Her third-place finishes in both races marked a step forward from her previous fourth-place result at the Busan event, underscoring her ongoing development.
Low participation from the international elite

Given the announcement and price money, the APP set the expectations as far as participation went high. Donato Freens, the main character on the event poster for example was absent. Former APP athletes like Christian Andersen, or some of last years women athletes did also not go to Seoul. In the interview with TotalSUP Tristan Boxford acknowledged the problem of board transport:
“As always, logistical challenges with board transport make international participation more of an obstacle, but we nonetheless have a good crop of athletes coming from all across the world to participate in this year’s edition.”
In the men’s competition, Shuri Araki of Japan once again demonstrated his race control with back-to-back wins in the sprint and distance categories. Araki, who came into the event as one of the favorites, executed his sprint heats with precision and maintained his lead throughout the longer distance race, despite pressure from Greek competitor Anastasios Tsouris.
Tsouris encountered an early setback in the sprints due to interference but recovered to finish fourth overall after a strong performance in the distance race.
Another Greek athlete, Nikolaos Malekakis, showed solid all-around ability with a second-place sprint finish and third in the distance race. At 19 years old, Malekakis is one of the younger athletes showing potential on the international circuit.
Ivan de Frutos Ruiz from Spain completed the men’s overall podium. His third-place finish in the sprint and fourth in the distance event contributed to a consistent performance throughout the weekend.
Watch the full recap of the action:
The future of the APP
A question looming for a while now was: What is the future of the APP looking like if there is one? The event in Seoul and the interview on TotalSUP is giving us a hint. When asked about the current state of the APP Tristan Boxford answered as follows:
“As referenced above, the logistical challenges faced to deliver a World Championship Tour are significant, with global board transport being near to impossible with the current 14’ board class, and financial support for the athletes diminishing year on year, as race board sales aren’t sufficient to justify the level of investment required to support an international team. At a Tour level, the costs involved are high, and we have maintained prize-money levels over double what anything else is delivering, coupled with global TV production commitments which have been a challenge to maintain financially, only made worse by a series of unfortunate events that further inhibited what we had in motion.
However, we have hit reset and are working towards an exciting new and re-imagined future for the Tour and the sport as a whole. With revolutionary and exciting new formats for both race courses and equipment that will in turn be more accessible and exciting for new audiences and participants alike. In short, we have created a new business model that can deliver World Class sporting action in all four corners of the world and provide security for athletes, thereby allowing them to pursue legitimate careers in the sport and provide entertainment to global audiences.”

Tristan acknowledges the major problems in our sport: Cost of board transport, financial support for athletes and what lies underneath it all: Sales of boards. More interestingly is the approach of the APP to solve the problem or in better terms the vague info given. We are wondering, what are revolutionary new race formats and equipment? While we see race formats differ from organization to organization we are sure wondering what the equipment part is supposed to tell us? Board transport is a problem we all know that. Is the APP looking for shorter race boards? Or maybe even for inflatables? We don’t know yet, but did hear some rumors of ideas of sub 14′ boards floating around. For now we have to wait and see what this “new business model” is all about. Maybe shift the focus entirely to Asia is part of it.
In a further question about APP alignment with all the other organizations Tristan Boxford speaks about board transport again:
“The reality is that with the current board challenges, outside of Europe even getting boards to a single event like the ICF or ISA each year is challenging and majority of the events feature minimal prize-money and media interest outside of the very core markets.
Our positioning moving forward is to re-establish a World Championship Tour that sees the very best athletes follow the global series in pursuit of a World Championship Title, much like the WSL is for Surfing and much like it was for many years on the Tour with Kai Lenny, Connor Baxter, Candice Appleby etc. This will include not only elevated prize-money and athlete subsidies and support, but also a global media strategy that can grow the competitive side of the sport beyond the confines of the current niche market. We are not just a series of events linked together loosely, we are a structured Tour that delivers a consistent and unified global representation for the sport.“
The problem of board transport is heard loud an clear. What resonates with us is, the resemblance to the WSL and the past of the APP when the pioneers of the sport were front and center. We have written a lengthy essay on the future of the sport (You can read it here) where we pointed out the WSL model. The only problem is, that even the WSL is depending on outside funds to survive. We sure welcome the vision of the APP and the WSL model, but the question remains: Who is going to pay for it all?
Tristan Boxford says further:
“While a sport making the Olympics always helps to elevate it beyond a core market, as we have seen with many of the board sports within the sector (surfing / windsurfing / kitesurfing – all of which are olympic sports), it is not the be all and end all and in fact, as has been proven, a career in competitive surfing is a following the WSL’s world championship Tour. We want to transform the sport into something young people can aspire to be a part of and pursue a career in, something that inspires and entertains. As it stands, while there is competition taking place around the world, this cohesive approach to promoting and developing the sport is missing and this is what we are focused on.“
When asked about the rest of the 2025 season and next year, Tristan Boxford is excited about an all new APP Tour but as always leaving a cliff hanger for us to stay tuned for the big news to come out soon:
“We will have some surfing through the back end of 2025, but all eyes will be on the launch of the revamped Tour for 2026, with exciting news to come regarding the venues, the formats and other groundbreaking changes in store for 2026 and beyond.
The Racing Tour will feature a mix of flat water and surf venues as well as exciting new formats that we anticipate will revolutionize racing in all respects. For Surfing, we will finally return to a minimum of a 3 event Tour to provide a legitimate and dynamic pathway to a World Championship crown for the World’s best SUP Surfers. More to come on this, so stay tuned.
It will be a new era for the Tour and the sport and we look forward to sharing all this with you once we are ready to launch.“