Maybe someone can explain me what a brand like Hurley is thinking when they decide to make inflatable SUP of the cheapest sort. (if you don’t believe me just google “hurley – sup”) For years and even till this day the surf industry hasn’t touched the SUP sport not even with a pole.
Why is that: SUP was never cool enough for surfer, SUP was and is for cooks, particularly SUP Surfing. SUP was never able to over come the stigma it got attached by the surf industry and culture.
Now Hurley is making SUPs that are even stigmatized by the SUP industry and culture it self: Why because they are cheap as…
What’s next: Rip Curl starting a paddle line? Volcom making race boards?