Congratulations! It is nice to see how big organizations are paying attention to environmental issues. Starboard has long been an industry leader in their efforts to combat climate change.
This is the press release we just received:
February 10th 2021, marks the day that the International Canoe Federation (ICF) and Starboard become Environmental Action Partners. Directing all disciplines under the International Canoe Federation towards a more environmentally positive pathway.
The partnership has ignited as the International Canoe Federation is reinforcing its commitments towards protecting the environment. With a specific focus on protecting the natural resource that life on earth depends upon, water. Additionally, the ICF wants to take action in every way possible.
Starting with monitoring carbon footprints and balancing these emissions using natural techniques, such as mangrove planting. With Starboard’s mission to”Bring inspiration and innovation to the world of wind and water.” aligning with the ICF Starboard Blue hopes to lead and inspire environmental change. Whilst also protecting the big blue playground that we share, and to help the planet heal with our actions.
The International Canoe Federation partnering with the SUP and Windsurf brand Starboard for positive environmental action is, quite possibly, the first time in history that an international sports federation has collaborated within the private sector. This big step brings together a community of lifestyle paddlers with a community of athletes.
Progressing forwards, the International Canoe Federation with Starboard as the Official Environmental Action Partner brings together their common positivity for the planet. Implementing action at the ICF Stand Up World Championships and beyond. Meanwhile, Starboard will be working with the ICF to make every World Championship event on the lead up to the World Championships become climate neutral. Growing this action further, each SUP World Championship event will have 10 times the amount of mangroves planted. Absorbing the emissions of travel and electricity 10 times over!
ICF President, Jose Perurena shares:
“The International Canoe Federation is very excited to be partnering with Starboard, a company with a fantastic worldwide reputation not just for designing cutting-edge paddle craft, but also for its passion for the environment.
“Together I believe we will be able to achieve some great outcomes, for athletes, event organisers and, most importantly, the health of the planet.”
Svein Rasmussen would like to share:
“It’s a unique honour for us at Starboard to join ICF as the Environmental Action Partner. Which is quite possibly, the first-ever environmental collaboration between a board sports brand and a sports federation.
One of our many goals is to work together in support of Paris 2024 in becoming 10 x Climate positive.
We believe sports and the Olympic movement can promote climate action, so we start at the water’s edge with reforestation of Mangroves / Seatrees, perhaps the most reliable and efficient CO2 capture technology.
Our partnership will reach all disciplines under ICF, using teamwork and collaboration to make a greater positive movement towards a healthier planet.”