The AWSI in Hood River is one of the best opportunities each year to take the temperature of the Watersports industry. We at Stand Up Magazin watch market trends closely, and this year we wanted to look beyond the latest products and ask some bigger questions.
What are the current trends? Are trade shows still relevant? How is retail doing? And most importantly, how do we grow our sports and keep the industry ecosystem healthy?
In this video, we look at what stood out at AWSI 2026, discuss the role of retailers and media, and explore where the Foil, Wing and Parawing market may be heading.
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