Indiana Paddle & Surf in Zurich: CEO Maurus Strobel on the foil trend on Lake Zurich
During a visit to Switzerland, we had the opportunity to meet Maurus Strobel, CEO and driving force behind Indiana Paddle & Surf, at his headquarters in Zurich. With its unique location directly on Lake Zurich, the company offers the perfect location for a water sports brand. Customers can test the latest SUP boards, foils and surf equipment directly on the water, while team riders regularly meet up for pumping sessions after work. In summer, a BBQ together by the lake is also an integral part of the community.
In conversation with Maurus Strobel, we talked about the growing foil trend in urban living spaces. Particularly exciting: more and more kitesurfers are switching to foiling and discovering the new lightness on the water. Strobel explained to us why cities like Zurich in particular, with their proximity to the water, offer ideal conditions for the foil community and how Indiana Paddle & Surf is positioning itself as a pioneer in the SUP, foil and surf sector in Switzerland and internationally.
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