DUOTONE expands portfolio: Stand Up Paddling becomes part of the brand universe
As the world’s leading multi-brand in water sports, DUOTONE is consistently pursuing its strategic growth course and will also integrate stand-up paddling (SUP) under its brand umbrella in future. This step is based on a clearly defined vision and a deep understanding of how modern water sports enthusiasts live and combine their passion.
The addition of SUP not only strengthens DUOTONE’s position in the global water sports market, but also creates an even closer link between the individual disciplines. Stand Up Paddling will become a central link within the DUOTONE universe – a platform that unites different water sports and creates new synergies for athletes, brands and communities.
With the consistent integration of stand-up paddling (SUP), DUOTONE is strengthening its brand universe and positioning itself as a holistic multi-brand in water sports. The company unites various disciplines, technologies and communities under a common DNA – characterized by innovation, performance and a modern understanding of water sports experiences.
Stand Up Paddling fits seamlessly into this system and adds a particularly accessible discipline to the portfolio. By making it easy to get started, SUP opens up access to the brand for new target groups and at the same time acts as a door opener for other water sports within the DUOTONE universe. At the same time, experienced water sports enthusiasts benefit from additional opportunities to make their time on the water even more versatile.
The bundling of all SUP activities under the DUOTONE brand also ensures a clear brand architecture. Processes in the areas of research & development, product design, marketing and sales will be made more efficient, synergies will be optimally utilized and brand communication will be more consistent. This benefits not only end customers, but also retailers, partners, schools and athletes worldwide.
In parallel with the strategic realignment, DUOTONE presents the new Inflatable SUP Range 2026. The boards set new standards in terms of stiffness, weight and performance with state-of-the-art SLS technology, woven drop-stitch materials and welded seams. Revised shapes, optimized deck ergonomics and the advanced Fusion Core technology ensure a riding experience that redefines the limits of classic iSUPs.
Whether relaxed touring, versatile all-round performance or compact adventure models – the new range offers the right solution for every level and every area of use. With the claim “Pack small. Paddle big.” DUOTONE is aimed at all those who want to combine maximum performance with high portability.
With this combination of strategic brand integration and technological innovation, DUOTONE creates the basis for sustainable growth and sets new impulses in the global water sports market.
We will soon be presenting the Duotone iSUPs in our Buyers Guide.
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