Insiders have known for a while that BIC will disappear one day with the acquisition of TAHE. But now it is official:
With the launch of the new collection for 2021, BIC Sport becomes “TAHE”. This new water sports brand is based on the fusion of BIC Sport and Tahe Outdoors and combines both tradition and innovation. Following the new slogan “Endless Play Time”, TAHE aims to make time on and in the water unforgettable and as easy as possible for everyone.
TAHE’s mission is to offer particularly user-friendly water sports products. These are both reliable and innovative and are largely manufactured in France in a sustainable and resource-saving manner.
TAHE is also heavily involved in the youth sector with the Techno 293 OD and the O’pen Skiff and is committed to developing competition formats for young water sports enthusiasts around the world.
TAHE: new name, new dynamics, proven roots
The TAHE brand stands for a likeable image, innovative new products and exciting projects in the future. Nevertheless, much of what is known about BIC Sport remains. A large part of the products will continue to be manufactured in France and the product categories will be continued. Products such as the Techno-Windsurfboards, the kayak models Trinidad, Borneo and Bilbao, the Cross and Performer SUP-Range as well as the proven ACE-TEC and TOUGH-TEC technologies are all integrated into the new TAHE brand. Together they ensure continuity in connection with new products and technologies. The production facilities will also remain the same: TAHE/ex-BIC Sport will produce at its site in Vannes, France. The original brand Tahe Outdoors continues to produce primarily kayak products in its factory in Tallin, Estonia.
The TAHE brand can look back on 40 years of combined experience of the legendary brands BIC Sport and Tahe Outdoors. BIC Sport’s sports culture, manufacturing expertise and focus on fun for the whole family are now combined with Tahe Outdoors’ dedication to development and craftsmanship.
Exclusive distributor for Germany and Austria is Choppy Water GmbH from Stein near Kiel, which has been responsible for the distribution of BIC Sport products for more than 15 years. Four sales representatives support the specialized trade and a large number of water sports centers. The products are shipped from the 2,500 square meter warehouse within sight of the Baltic Sea.
BIC SPORT
Born out of the windsurfing culture of the early 1980s, BIC Sport built its image on the pursuit of fun, living the Hawaiian dream and searching for the perfect wave. This passion inspired the development of the world’s best-selling windsurfing boards. After numerous successes at windsurfing world championships, BIC Sport expanded into other water sports such as surfing, kayaking, junior sailing and stand-up paddling (SUP). Countless successes in each of these sports have made BIC Sport THE authoritative water sports brand for beginners and enthusiasts alike. This “open to all” strategy also drove the development of water sports with the introduction of two integrative “one-class” regatta sections for young sailors. Fleets of Techno 293 OD windsurf boards and O’pen Skiff dinghies are now found in over 60 countries worldwide. These innovative concepts have turned the sailing world upside down with new, fun-oriented competition formats that are both dynamic and accessible to everyone.
TAHE Outdoors
In the late 1980s, far from the palm-fringed beaches of Hawaii, Tahe Outdoors built its own legend and conquered the cold, inhospitable seas of Northern Europe. A group of hardcore athletes created a series of powerful, super-stable kayaks to enable extreme expeditions into the harsh, icy landscapes of the Great White North. “TAHE” means “the will to succeed” in Estonian. An appropriate principle for the founders of this Estonian company, which in its early days was supported by the Finnish Kayak Federation. From this business idea, two brands have emerged: Zegul and Tahe Marine. Their products were the basis for legendary expeditions to some of the most remote places on earth.